May–August · strengthen the foundation
Keep your website accurate, ask for feedback and reviews, and stay in touch with your audience. Highlight the services you actually provide beyond the main filing season.
Social schedule: two original posts per week.
September–December · prepare for the next season
Refresh your service information, organize upcoming campaigns and encourage early planning. Use relevant extension-season messages and December booking reminders based on your office's services.
Social schedule: two original posts per week.
January–April · support the busy season
Increase your social presence with useful reminders, service information, office updates and clear appointment invitations. Keep inquiries and appointments moving through the agreed follow-up process.
Social schedule: seven original posts per week.
After the appointment · build the next relationship
Use approved review requests and ongoing communication to stay connected after a client's visit. Returning clients deserve a clear path back to your office next year.
This work runs throughout the year within your plan's communication allowance.